Smokers love flavor. So camel combined tobacco and menthol into one product with a unique delivery system that could be administered at the smokers pleasure. To commemorate a launch festive camel commissioned Favorite Color to create content for all the monitors on the premises. The design incorporated smokers interacting in a world of play, music & entertainment alongside the act of crush’ing. 
Concept, Design, Direction, Animation, Composite (After Effects), Project Management
Project Lead: Gerald Mark Soto
Composite: Gerald Mark Soto, Marco Giampolo
Producer: Jojo Mu
Client: Camel
Made at Favorite Color

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