Description/
We built a bold, handmade visual language that leans into raw imperfection—every frame shaped with texture, attitude, and unapologetic clarity true to Bulleit’s edge. Through expressive, rhythmic typography and dynamic motion, each piece moves with intention, letting type, pacing, and craft drive a distinctly bold visual rhythm.
Duties/
Animation Direction, Composite, Animation
Crooked Label/
Pitch Exploration/
BTS - Hei Kuok & Jonah Gercke on Research & Development/
VFX Shots/
Composite Breakdown/
Credits/
Chief Creative Officer: Jonathan Notaro
Creative Director: Daniel Uribe, Emeric Trahand
Designer: Yoon Lee, Yelim Lee, Chae Park, Lili Emtiaz, Olga Midlenko
Animation Director: Gerald Mark Soto
Animation: Gerald Mark Soto, Hei Kuok, Ellie Sun, Seong Yeop Sim, Wes Richardson
3D: Christopher Rodriguez, Mark Yagos, Ryan Chong
VFX: Sung Eun Moon, Phil Massimino, Chris West
Editor: Ryan Rigley, Tyler Byrnes
Executive Producer: Johnna MacArthur
Producer: Kyle McKeveny
COO: Devin Brook
Creative Director: Daniel Uribe, Emeric Trahand
Designer: Yoon Lee, Yelim Lee, Chae Park, Lili Emtiaz, Olga Midlenko
Animation Director: Gerald Mark Soto
Animation: Gerald Mark Soto, Hei Kuok, Ellie Sun, Seong Yeop Sim, Wes Richardson
3D: Christopher Rodriguez, Mark Yagos, Ryan Chong
VFX: Sung Eun Moon, Phil Massimino, Chris West
Editor: Ryan Rigley, Tyler Byrnes
Executive Producer: Johnna MacArthur
Producer: Kyle McKeveny
COO: Devin Brook
Client: Bulleit
Produced by Brand New School
Produced by Brand New School
