Description/
Hey Google, What did it take to get this project done?
This project had two aspects: To create content for preexisting displays throughout Las Vegas and to create a series of animations to be played 24 hours a day on a custom dual display at Google’s playground at CES. My first duty was to automate the query and response animations that were to be used throughout the project. Then, I was in charge of one of the larger displays with the most configuration of products being advertised. Finally, I flew out to Las Vegas with the BNS team to finalize and assure all 100+ animations were screen ready for the opening launch at CES.
This project had two aspects: To create content for preexisting displays throughout Las Vegas and to create a series of animations to be played 24 hours a day on a custom dual display at Google’s playground at CES. My first duty was to automate the query and response animations that were to be used throughout the project. Then, I was in charge of one of the larger displays with the most configuration of products being advertised. Finally, I flew out to Las Vegas with the BNS team to finalize and assure all 100+ animations were screen ready for the opening launch at CES.
Duties/
Animation, AE Automation, Project Manager of Animation
From Las Vegas in Situation/
Automation/
Both query and response bubble size reacted dynamically to the length of text. The text itself also had a custom expression to allow it to write on with a slide controller in order to work with the bubble size expression. Olle Engström designed the animation for all the Google branding elements used in the project.
Expression/
Source text expression write on. (written by: Dan Ebberts)
Photos from Event/
Harmon Sqaure Display/
Breakdown & Build/
The Harmon animation was designed to be modular and was built within a dimensional grid that allowed itself to looped.
An expression was used to automate all the products to reveal themselves based on the camera's location.
Expression/
Camera Z Distance, Layer Fade in and Out. (written by: Dan Ebberts)
Fashion Show Display/
Andoid Auto/
Hey Google Animation/
To make this animation easy to create and manage an expression was developed to scale the layer up and down within its on timeline length.
Expression/
Scale in and out based on layer's timeline length. (written by: Dan Ebberts)
Credits/
Creative Directors: Jonathan Notaro, Bucky Fukumoto, Mike Calvert
Designers: Jonathan Notaro, Bucky Fukomoto, Mike Calvert, Ollë Engstrom, Abigal Oh, Kyra Odi
Producers: Johnna MacArthur, Greg Babiuk, Katherine Allen
Lead Animator (Google Branding): Olle Engström
Project Manager Animation: Olle Engström & Gerald Mark Soto
Animation: Olle Engström, Gerald Mark Soto, Paul Yung Jae Suh, Paolo Garcia, Jaewoo Park, DeeKay Kwon, Seong Yeop Sim, Mike Costabile, Jim Forster, Matthew Lane-Smith, Jay Kim, Adam Stockett, Doug Bello & Many more
Complete booth content managed by: Red Paper Heart
Designers: Jonathan Notaro, Bucky Fukomoto, Mike Calvert, Ollë Engstrom, Abigal Oh, Kyra Odi
Producers: Johnna MacArthur, Greg Babiuk, Katherine Allen
Lead Animator (Google Branding): Olle Engström
Project Manager Animation: Olle Engström & Gerald Mark Soto
Animation: Olle Engström, Gerald Mark Soto, Paul Yung Jae Suh, Paolo Garcia, Jaewoo Park, DeeKay Kwon, Seong Yeop Sim, Mike Costabile, Jim Forster, Matthew Lane-Smith, Jay Kim, Adam Stockett, Doug Bello & Many more
Complete booth content managed by: Red Paper Heart
Client: Google
Made at Brand New School
Made at Brand New School