Description/
A powerful visual language of Peloton and Beyoncé weaved together through a collage of imagery from multiple sources and kinetic typography. Tunnels, split screens, and sophisticated visual effects carefully design the compositions and elaborate color combinations. The sense of a constant speed of moving forward was a challenge to balance the energy of the edit and visuals. Lots of experimentation was researched for the right combination.
Duties/
Animation Direction, Motion Language, Animation, Composite & Conform
Excerpts/
![](https://cdn.myportfolio.com/dcd7eaa637b9d3e2d8ffa9afa90f87a0/cde2bce8-da43-4a42-ba38-c3d2121514a2_rw_600.gif?h=a0a6d16a15f3461898dcd76942af10fc)
![](https://cdn.myportfolio.com/dcd7eaa637b9d3e2d8ffa9afa90f87a0/6e877444-7850-45a0-a0aa-0c1e041395c5_rw_600.gif?h=f1b01a028a67434798d6bbd8f6f6d731)
![](https://cdn.myportfolio.com/dcd7eaa637b9d3e2d8ffa9afa90f87a0/8336f0d8-da69-4cc4-8056-25f1605376e8_rw_600.gif?h=b9284c86e76327a47ece161d8043ba0a)
![](https://cdn.myportfolio.com/dcd7eaa637b9d3e2d8ffa9afa90f87a0/a94aea18-4582-48f5-838a-7733953522b1_rw_600.gif?h=3c947ef537e5a87aef51390e93044309)
![](https://cdn.myportfolio.com/dcd7eaa637b9d3e2d8ffa9afa90f87a0/125ebeca-cb1b-4cfd-8eef-57f49fb8a142_rw_600.gif?h=98901519776c9b88c2527d502dd2cf07)
![](https://cdn.myportfolio.com/dcd7eaa637b9d3e2d8ffa9afa90f87a0/6f0207b8-691b-412d-ba38-f34d8cb9f6dd_rw_600.gif?h=7c90ebcf4f2910fe7d3c27afccea0d11)
![](https://cdn.myportfolio.com/dcd7eaa637b9d3e2d8ffa9afa90f87a0/fd0e513f-0ee6-4ccf-8673-d2c3693a65b8_rw_600.gif?h=6290c719a781605616bc0d31ffe2f2e3)
![](https://cdn.myportfolio.com/dcd7eaa637b9d3e2d8ffa9afa90f87a0/18ada429-2c7d-42ce-b2fa-41d65387bea6_rw_600.gif?h=3b7d7e65eefb3a6e11d268fadd431a72)
![](https://cdn.myportfolio.com/dcd7eaa637b9d3e2d8ffa9afa90f87a0/16d78005-4cd6-4033-964a-9fd32fa34cdf_rw_600.gif?h=557243bb542c2d56b5c81f74a7b0a3d3)
![](https://cdn.myportfolio.com/dcd7eaa637b9d3e2d8ffa9afa90f87a0/d0874945-dc5f-4d8b-8b8e-cd4915c87cdd_rw_600.gif?h=978dacdc7b24085fe8c0fdadd743ccd3)
Teaser/
Pitch Animations that awarded the project/
![](https://cdn.myportfolio.com/dcd7eaa637b9d3e2d8ffa9afa90f87a0/1c1f18b5-ff69-4c25-a48f-d36e1257eb7a_rw_600.gif?h=46f2e76fd24db3521af95fc3b9b94f15)
![](https://cdn.myportfolio.com/dcd7eaa637b9d3e2d8ffa9afa90f87a0/2552c0d0-7f31-4bc8-ba4d-00afc3a6fbbb_rw_600.gif?h=a94184fdc8e3e28a0f0371686e9c38cb)
Logo Development & Exploration/
![](https://cdn.myportfolio.com/dcd7eaa637b9d3e2d8ffa9afa90f87a0/0f8ed0c4-be0a-4cb6-ab59-bc2958342626_rw_600.gif?h=248c2172520b86eb2b4f54ce28eaa6e5)
![](https://cdn.myportfolio.com/dcd7eaa637b9d3e2d8ffa9afa90f87a0/60e78955-9b5a-4af2-82ce-eb82671608fe_rw_600.gif?h=ba05c450c83e368d419d1244464d92cb)
![](https://cdn.myportfolio.com/dcd7eaa637b9d3e2d8ffa9afa90f87a0/2548e090-f834-4920-84a6-5770eb226cc9_rw_600.gif?h=0dba474446d4f1d5ef531e4382327970)
![](https://cdn.myportfolio.com/dcd7eaa637b9d3e2d8ffa9afa90f87a0/a45ab136-b35b-4b7e-a398-bc6016c7d441_rw_600.gif?h=ce41ddc13d8992a8f0833b5257098066)
![](https://cdn.myportfolio.com/dcd7eaa637b9d3e2d8ffa9afa90f87a0/044504ac-e3d5-45f0-ab40-2976738d71a2_rw_600.gif?h=9d6171bbe1293cc8d1b5d6d07fa95a4e)
![](https://cdn.myportfolio.com/dcd7eaa637b9d3e2d8ffa9afa90f87a0/b358074d-aeaa-4298-a612-f3f5ec390afb_rw_600.gif?h=3e39d58102b07a1c6f557a5ef240168d)
![](https://cdn.myportfolio.com/dcd7eaa637b9d3e2d8ffa9afa90f87a0/f38b6f6d-a8f8-4704-a11b-55abc595d5a3_rw_600.gif?h=304934d449ed1d6e178dd3b2ecdb1e86)
![](https://cdn.myportfolio.com/dcd7eaa637b9d3e2d8ffa9afa90f87a0/95d91176-6ba3-432c-ad13-3787ffbd4a39_rw_600.gif?h=d3ed91c0c0542805ee8bd52cb41e45ca)
![](https://cdn.myportfolio.com/dcd7eaa637b9d3e2d8ffa9afa90f87a0/18637b5b-98ea-4585-a4fb-fa12ad65f2aa_rw_600.gif?h=8e753853cc05d912cc2b2bbd9c198488)
Credits/
Associate Creative Director: Andres Rivera @racoonnook
Art Director: Daniel Uribe
Producer: @kreestaina
Designers: Mercedes Affleck, @jamdownflava , @clausstudios , Emeric Trahand
Animation Lead: Gerald Mark Soto, Mike Costabile
Animators: Yeop Sim, Anthony Kim @timlingard
Editors: Eben Bull, Tylers Byrnes
Colorists: @classic_mike1 & @jimmynez at @color__collective
Audio Mixer: @fallonyoursword
CCO: @jonathannotaro
HoP: @stella_marie_bird
Art Director: Daniel Uribe
Producer: @kreestaina
Designers: Mercedes Affleck, @jamdownflava , @clausstudios , Emeric Trahand
Animation Lead: Gerald Mark Soto, Mike Costabile
Animators: Yeop Sim, Anthony Kim @timlingard
Editors: Eben Bull, Tylers Byrnes
Colorists: @classic_mike1 & @jimmynez at @color__collective
Audio Mixer: @fallonyoursword
CCO: @jonathannotaro
HoP: @stella_marie_bird
Client: Peloton
Made at Brand New School
Made at Brand New School