![](https://cdn.myportfolio.com/dcd7eaa637b9d3e2d8ffa9afa90f87a0/6826e761-39ae-4974-bd4f-5e801102c3f0_rw_1200.gif?h=10ee75fe4f3d6a39632980c7e7f05eb1)
![](https://cdn.myportfolio.com/dcd7eaa637b9d3e2d8ffa9afa90f87a0/6254af1c-e5a5-455c-92f0-0b0c2d6f5b35_rw_600.gif?h=8ec6c66ce7fe8801c466e2d0c1b21bdd)
Description/
My contribution to this NBA app project was working out a motion language for game footage, compositing two live-action shots with graphics, and developing a dynamic and modular type animator for use for multiple endtag supers. The type animator used expressions to stagger through different weights of a typeface while still maintaining its justification. The plugin Slitscan, from ( @aescripts ) was used to create the fanning/repeating game footage for several shots.
Duties/
Motion Language, Animation, Composite
Game Footage/ Kinetic Type & SlitScan Footage
![](https://cdn.myportfolio.com/dcd7eaa637b9d3e2d8ffa9afa90f87a0/e12e4e09-645c-4e4b-8782-e9681c2a5d49_rw_600.gif?h=5afe041f33f0f4fef1187fea337515a3)
![](https://cdn.myportfolio.com/dcd7eaa637b9d3e2d8ffa9afa90f87a0/9f4a652f-f2bb-40f5-b233-427953c10c0b_rw_600.gif?h=ff0ce901036383245a357c8cb3701aa9)
![](https://cdn.myportfolio.com/dcd7eaa637b9d3e2d8ffa9afa90f87a0/362d70cc-711c-4795-889f-0e1ed4da92dc_rw_600.gif?h=382961f66b1e964baab0b5c91f74bce5)
![](https://cdn.myportfolio.com/dcd7eaa637b9d3e2d8ffa9afa90f87a0/5409a03e-e91e-4077-b3f3-b4c98952995f_rw_600.gif?h=90056ab91b8ea33c6c30f28439652f77)
Breakdown/ Two Shots
Type Animation/ Expression driven typeface weight shift.
![](https://cdn.myportfolio.com/dcd7eaa637b9d3e2d8ffa9afa90f87a0/7afb0e31-6224-43ed-bbcb-12a4571e2a51_rw_1200.gif?h=840f52f1b3751295c4106be2ea61dd47)
![](https://cdn.myportfolio.com/dcd7eaa637b9d3e2d8ffa9afa90f87a0/75f8a284-bfe5-4af8-8493-1c6eda06cf95_rw_1200.gif?h=286275209fe259b86f0686c7f87a364a)
![](https://cdn.myportfolio.com/dcd7eaa637b9d3e2d8ffa9afa90f87a0/54b6fe75-e9af-4c2c-a349-4f8401ff4115_rw_1200.gif?h=a4e26741e73789e09c2c4b2915b0fa0c)
![](https://cdn.myportfolio.com/dcd7eaa637b9d3e2d8ffa9afa90f87a0/278d900f-176d-4400-a97a-0654734d00c4_rw_600.gif?h=a30f53f1ada69f6e44dbf0913be4ca31)
![](https://cdn.myportfolio.com/dcd7eaa637b9d3e2d8ffa9afa90f87a0/d200550c-f3d2-44df-829c-7a0352bd0785_rw_600.gif?h=13be84a3258c0a5a6ff8023877c39c5b)
Pitch Animations/
![](https://cdn.myportfolio.com/dcd7eaa637b9d3e2d8ffa9afa90f87a0/6a089b15-e8f5-4eb6-bffd-22705e51c4c7_rw_600.gif?h=188c4da84d2393ca66760e47b0dac9a2)
![](https://cdn.myportfolio.com/dcd7eaa637b9d3e2d8ffa9afa90f87a0/6d050018-056d-4d2e-ad05-f96ec871c29c_rw_600.gif?h=328b4d7268d69abe0350f944970ee714)
![](https://cdn.myportfolio.com/dcd7eaa637b9d3e2d8ffa9afa90f87a0/e6d7c9d2-fb79-4dad-a78e-8ef170c415d8_rw_600.gif?h=aa529d3dbcdf8ef0b2d502f8b23b3258)
CruchTime Spot/
Full Spot/ Check out the final.
Credits/
Director & CCO: Jonathan Notaro
Creative Director: Jeff Welk
Designers: Jeff Welk, Claire Kho, Justin C. Harder, Abigail Goh
Animation Director: Gerald Mark Soto
Animators: Gerald Mark Soto, Dave LoGiudice, Seong Yeop Sim
Managing Partner: Devin Brook
Executive Producer: Garrett Braren
Producer: Joshua Syx
Associate Producer: Brendan Mills
Creative Director: Jeff Welk
Designers: Jeff Welk, Claire Kho, Justin C. Harder, Abigail Goh
Animation Director: Gerald Mark Soto
Animators: Gerald Mark Soto, Dave LoGiudice, Seong Yeop Sim
Managing Partner: Devin Brook
Executive Producer: Garrett Braren
Producer: Joshua Syx
Associate Producer: Brendan Mills
Client: NBA
Produced by Brand New School
Produced by Brand New School