Description/
The majority of the work was part of the original pitch to Rayban. A lot of experimenting and R&D went into figuring out a procedural way to create concentric emanating strokes from a 3D model within After Effects. When the actual job was won, my involvement was focused on developing a type animation and toolkit that would be effected by the surrounding stroked geometry.
Duties/
Animation & Toolkit
Concentric Strokes Tests/
![](https://cdn.myportfolio.com/dcd7eaa637b9d3e2d8ffa9afa90f87a0/c7520d35-9032-4e3d-adf5-8720aa134603_rw_600.gif?h=ad2f623925541133c6d0d5f9a5323599)
![](https://cdn.myportfolio.com/dcd7eaa637b9d3e2d8ffa9afa90f87a0/c2b13fa8-075e-45ef-88e2-5a1659d83ab8_rw_600.gif?h=382a450497a63babc0f8b0a5d45f12ce)
![](https://cdn.myportfolio.com/dcd7eaa637b9d3e2d8ffa9afa90f87a0/f33d2ff3-082e-48d1-b3c7-f40ed59b2a6e_rw_600.gif?h=86cfbf1ccd8df741d82e3c32ca857b56)
![](https://cdn.myportfolio.com/dcd7eaa637b9d3e2d8ffa9afa90f87a0/8f419e92-0f88-4d6d-bf76-f6d89e1441e1_rw_600.gif?h=b45dc0f2529f665e10225de8d992b247)
![](https://cdn.myportfolio.com/dcd7eaa637b9d3e2d8ffa9afa90f87a0/61ec24fc-88aa-4d09-8c72-5513ded8b49e_rw_600.gif?h=b463be68c232a83ad8e14698315914f3)
![](https://cdn.myportfolio.com/dcd7eaa637b9d3e2d8ffa9afa90f87a0/0b9c0239-28a1-4f79-b221-4cff577709d8_rw_600.gif?h=09d1879293cde33445ad722af0d26b0b)
![](https://cdn.myportfolio.com/dcd7eaa637b9d3e2d8ffa9afa90f87a0/3d73f339-e7b7-46c8-ab6f-c73ff14da71d_rw_600.gif?h=d1c1f7411ff6b4e37c81241db1e9f010)
![](https://cdn.myportfolio.com/dcd7eaa637b9d3e2d8ffa9afa90f87a0/09ebad87-c950-44e7-9279-6c32ea6ddf1e_rw_600.gif?h=8109f21c0df9795e069bed4a9c2970fc)
Type Animations/
![](https://cdn.myportfolio.com/dcd7eaa637b9d3e2d8ffa9afa90f87a0/80118ca3-b1eb-43d2-9e7e-af2cc6f3bea6_rw_1200.gif?h=d52cd91b7afa89ddef19b6724c6840f7)
![](https://cdn.myportfolio.com/dcd7eaa637b9d3e2d8ffa9afa90f87a0/c6a56a3b-cbc7-40cd-8191-70e5645dbae4_rw_1200.gif?h=36dc759dd9ead45ec4ed8fae0bc5304f)
Toolkit - Live Type (Updatable)/
![](https://cdn.myportfolio.com/dcd7eaa637b9d3e2d8ffa9afa90f87a0/a62e92fb-7ffe-4c1a-9ae1-cbfdadc15346_rw_600.gif?h=0bd70bc4c4297cd6dee22bc65ff1e1b2)
![](https://cdn.myportfolio.com/dcd7eaa637b9d3e2d8ffa9afa90f87a0/ffc2c561-0cce-4852-9cbb-d157c1cf5556_rw_600.gif?h=b34ab8348cc0a00b8c5b6f491d803da4)
![](https://cdn.myportfolio.com/dcd7eaa637b9d3e2d8ffa9afa90f87a0/19f29133-3b24-4e41-be86-15e97a9416b0_rw_600.gif?h=2025b98909222eb8977c18b422574dbc)
![](https://cdn.myportfolio.com/dcd7eaa637b9d3e2d8ffa9afa90f87a0/0315c5a2-3d7c-4ba0-ae99-7372592735d8_rw_600.gif?h=a08dd6c97b49de898cec551d6a65ace5)
![](https://cdn.myportfolio.com/dcd7eaa637b9d3e2d8ffa9afa90f87a0/2994b25d-f086-4617-aec7-cb4c96fc0320_rw_600.gif?h=ada3bd9acb0aff327ccc7ae43414f7af)
![](https://cdn.myportfolio.com/dcd7eaa637b9d3e2d8ffa9afa90f87a0/7a6f84d2-1ed0-4826-9a13-c3dff6840156_rw_600.gif?h=fd4e68a3b744142173d233424d8209dd)
Credits/
Associate Creative Director: Andres Rivera, Emeric Trahand
Animation: Gerald Mark Soto
Toolkit: Gerald Mark Soto & Seong Yeop Sim
Toolkit: Gerald Mark Soto & Seong Yeop Sim
Client: Rayban
Made at Brand New School
Made at Brand New School