The majority of the work was part of the original pitch to Rayban. A lot of experimenting and R&D went into figuring out a procedural way to create concentric emanating strokes from a 3D model within After Effects. When the actual job was won, my involvement was focused on developing a type animation and toolkit that would be effected by the surrounding stroked geometry.
Animation & Toolkit
Concentric Strokes Tests/
Type Animations/
Toolkit - Live Type (Updatable)/
Associate Creative Director: Andres Rivera, Emeric Trahand
Animation: Gerald Mark Soto
Toolkit: Gerald Mark Soto & Seong Yeop Sim
Client: Rayban
Made at Brand New School

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