Description/
An exploration of motion language for the American Optometric Association. The goal was to inspire a sense of focus and defocusing with an overlay of circles and typography.
Duties/
Animation
Selects/
![](https://cdn.myportfolio.com/dcd7eaa637b9d3e2d8ffa9afa90f87a0/b7be3f7c-0a4f-421f-8190-6b86f4aa67a2_rw_1920.gif?h=073c51c3a9f2c59c49ab12f0c859720b)
![](https://cdn.myportfolio.com/dcd7eaa637b9d3e2d8ffa9afa90f87a0/2c1889d0-a579-40d3-adcf-93cfc594a21c_rw_1200.gif?h=0fa61d999b7250553b82da1812b83043)
![](https://cdn.myportfolio.com/dcd7eaa637b9d3e2d8ffa9afa90f87a0/f2f4b674-4b70-4beb-9165-6af046ed3c92_rw_1200.gif?h=d782a76ced1343eccd0a454cb0ff2c78)
![](https://cdn.myportfolio.com/dcd7eaa637b9d3e2d8ffa9afa90f87a0/88f03f96-80d0-40c7-a594-6f2245775bda_rw_1200.gif?h=4811ccc3f9861867173a5798eb39aaf3)
![](https://cdn.myportfolio.com/dcd7eaa637b9d3e2d8ffa9afa90f87a0/724f54cc-5557-4f5a-824c-b446ec99d6f1_rw_1200.gif?h=018431de87226725e8c3ff4ddac55f4a)
![](https://cdn.myportfolio.com/dcd7eaa637b9d3e2d8ffa9afa90f87a0/9bc0f8f7-8867-46dd-a96b-a39fb11bb352_rw_1200.gif?h=6f626bb79a294267666422dc89788daa)
![](https://cdn.myportfolio.com/dcd7eaa637b9d3e2d8ffa9afa90f87a0/372f567c-db49-4b60-bde5-2a17d7a89d4f_rw_1200.gif?h=fd0e6e6325e2aae570faca259fa0406b)
![](https://cdn.myportfolio.com/dcd7eaa637b9d3e2d8ffa9afa90f87a0/2ebc6e2f-4388-43de-af75-24b99235df56_rw_1200.gif?h=84bbd00e3d64a348b87027bd797d1b7d)
![](https://cdn.myportfolio.com/dcd7eaa637b9d3e2d8ffa9afa90f87a0/ae1176d4-9823-47fe-a7fb-0d44979b4157_rw_1200.gif?h=42d2e4e8945e942d9cf439722c627128)
![](https://cdn.myportfolio.com/dcd7eaa637b9d3e2d8ffa9afa90f87a0/37666782-5a70-4808-8958-05f986062442_rw_1200.gif?h=b5457dff2c71cb83449b97c948a6f987)
![](https://cdn.myportfolio.com/dcd7eaa637b9d3e2d8ffa9afa90f87a0/b0088c9d-0195-46c8-aaea-e635b32cc713_rw_1200.gif?h=8104b963f15c0ee4ec3568674bf95e1b)
![](https://cdn.myportfolio.com/dcd7eaa637b9d3e2d8ffa9afa90f87a0/7976a077-931e-4066-808b-33c3a124796b_rw_1200.gif?h=f41b073d47928bb53db4b7a95fe69ee3)
Tools/
Credits/
Animation: Gerald Mark Soto
Creative Director: Mickey Briggs
Creative Director: Mickey Briggs
Client: American Optometric Association
Made at Brand New School
Made at Brand New School