Description/
A set of pitch animations exploring how stacked type, repetition, and timing can create a dynamic visual rhythm. Each piece tested different motion behaviors to push typography into a more expressive, kinetic system.
Duties/
Animation
Exploration/
Credits/
Chief Creative Officer: Jonathan Notaro
Executive Creative Director: Chris Dooley
Creative Director: Reza Rasolli
Designer: Portia Barrientos, Xtine Tinoso, Justin Harder, Chae Park, Lili Emtiaz
Animation: Gerald Mark Soto
Executive Producer: Johnna MacArthur
Producer: Kyle McKeveny, Tiffany Tse, Brendan Mills
COO: Devin Brook
Executive Creative Director: Chris Dooley
Creative Director: Reza Rasolli
Designer: Portia Barrientos, Xtine Tinoso, Justin Harder, Chae Park, Lili Emtiaz
Animation: Gerald Mark Soto
Executive Producer: Johnna MacArthur
Producer: Kyle McKeveny, Tiffany Tse, Brendan Mills
COO: Devin Brook
Client: Rakuten
Produced by Brand New School
Produced by Brand New School
