My first contribution to this job was helping to win the pitch with an explosive motion test. From there I went on to direct the animation and ensure consistent momentum of energetic transitions from one scene to the next.
Animation Direction, Animation
Pitch Animation/
Shots/ (Various shots that I worked on and/or smoothed out.)
Exploration/ (Global rotation of devices and a sticker peel off.)
Options/ (Different options for transitioning out of the scene.)
Creative Director: Scott Uyeshima
Designers: Emeric Trahand, Cathy Xiao, Racheal Park, Sam Mularczyk, Yoon Lee
Animation Director: Gerald Mark Soto
Animators: Felix Hemstadius, Gerald Mark Soto
Client: Apple
Produced by Brand New School

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