Description/
This project explores the motion language and logo build development for Google's Gfiber brand. It features both subtle and complex arrangements of the logo components, creating a dynamic visual representation. Each element is animated to reflect the innovative spirit of the brand, ensuring the logo effectively communicates Gfiber's identity and values through elegant and intricate motions.
Duties/
Animation
Exploration/
Credits/
Chief Creative Director: Jonathan Notaro
Executive Creative Director: Chris Dooley
Creative Director, Lead Designer: Daniel Romero Uribe
Creative Director: Jeff Welk
Designers: Jelly Wei, Yoon Biheng “Ellie” Sun, Yi Chen Kuo, Yoon Lee, Abigail Goh
Design Intern: Marie-Pia Bonnot
Animation Director: Gerald Mark Soto
Animators: Seong Yeop Sim
Producer: Brendan Mills
Executive Producer: Johnna MacArthur
Managing Partner: Devin Brook
Executive Creative Director: Chris Dooley
Creative Director, Lead Designer: Daniel Romero Uribe
Creative Director: Jeff Welk
Designers: Jelly Wei, Yoon Biheng “Ellie” Sun, Yi Chen Kuo, Yoon Lee, Abigail Goh
Design Intern: Marie-Pia Bonnot
Animation Director: Gerald Mark Soto
Animators: Seong Yeop Sim
Producer: Brendan Mills
Executive Producer: Johnna MacArthur
Managing Partner: Devin Brook
Client: Google
Produced by Brand New School
Produced by Brand New School
