This pitch was a text-driven celebration for Guinness's St. Patrick's Day campaign. I had a really fun time developing a particle-based animation of the harp icon with the help of Redgiant's Trapcode Form & Particular. An edit was created with client-provided footage that was retimed and sped up as a base for custom twirling and twisting typography.
Animation & Edit
Edit with Type/
Type Effect & Particle Logo/
Art Director: Jeff Welk
Animation: Gerald Mark Soto
Client: Guinness
Made at Brand New School

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