Description/
Building off of Apple's iconic edit style we emphasized surprising moments of kinetic type while also spotlighting the cash symbol. This was a pitch that helped award the project.
Duties/
Animation
Excerpts/
Credits/
Creative Director: Mitch Paone (DIA)
Producer: Meg Donohoe (DIA)
Animators: Gerald Mark Soto, Pete Germano 
3D: Pete Germano
Client: Apple
Made at Brand New School x DIA

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