Description/
In partnership with DIA Studio, Coinbase redefined presence at Davos 2025—transforming the former Bank of America pavilion into a bold expression of modern finance. Guided by DIA’s strategy and design principles, we stripped away the weight of legacy banking to create a space that’s refined, confident, and quietly disruptive.
From a motion perspective, the team crafted a dynamic system of movement using After Effects, Cavalry, and Cinema 4D to capture the precision and rhythm of the theme. Through iterative experimentation, we uncovered patterns and compositions born from the logo itself—turning brand identity into living motion.
Duties/
Animation
Work/
Credits/
Chief Creative Officer: Jonathan Notaro
Creative Director: Jeffrey Welk
Designer: Chae Park, Cathy Xiao, Albert Son, Diego GildeBiedma
CG Generalist: Christopher Rodriguez
3D Designer: Jean-Michel Verbeeck
2D Animator: Gerald Mark Soto, Ellie Sun, Maria Cruz, Mike Constabile, Daniel Wenzel, Jane Liu, Pete Germano
3D Animator: Mike Constabile, Chris Foster, Maria Cruz
Producer: Johnna MacArthur
COO: Devin Brook
Creative Director: Jeffrey Welk
Designer: Chae Park, Cathy Xiao, Albert Son, Diego GildeBiedma
CG Generalist: Christopher Rodriguez
3D Designer: Jean-Michel Verbeeck
2D Animator: Gerald Mark Soto, Ellie Sun, Maria Cruz, Mike Constabile, Daniel Wenzel, Jane Liu, Pete Germano
3D Animator: Mike Constabile, Chris Foster, Maria Cruz
Producer: Johnna MacArthur
COO: Devin Brook
Client: Coinbase
Produced by Brand New School
Produced by Brand New School
