![](https://cdn.myportfolio.com/dcd7eaa637b9d3e2d8ffa9afa90f87a0/8683423c-c29b-4179-9afa-58c91a8ceffb_rw_1920.jpg?h=8e78217cf17ca878c0155c6078857a6c)
Description/
The path to the perfect hybrid automobile leads to Ford's new Fusion. My contribution was only during the design phase of the pitch.
Duties/
Concept, Design
Broadcast Commercial/
Storyboards/
![](https://cdn.myportfolio.com/dcd7eaa637b9d3e2d8ffa9afa90f87a0/e7edf9ae-c71c-49c8-b411-b598eed24e37_rw_1920.jpg?h=0b6f14a816858084b51be2839c511b9f)
![](https://cdn.myportfolio.com/dcd7eaa637b9d3e2d8ffa9afa90f87a0/a74453e3-f975-4dc2-a2b1-8399eee83b93_rw_1920.jpg?h=4f67ac8e3f003ab030cf0017b5e86ee6)
![](https://cdn.myportfolio.com/dcd7eaa637b9d3e2d8ffa9afa90f87a0/efd2f847-c762-4f72-a053-ffd68be7f0ea_rw_1920.jpg?h=d3f1d128ee13af5bbb142902b2a73c5e)
![](https://cdn.myportfolio.com/dcd7eaa637b9d3e2d8ffa9afa90f87a0/e3291c01-5884-4831-a01e-7f0f53c9a6fc_rw_1920.jpg?h=2cad295a43de297b037cd92352ba970f)
![](https://cdn.myportfolio.com/dcd7eaa637b9d3e2d8ffa9afa90f87a0/90e39989-b4b3-4b8e-a167-837f4754ad91_rw_1920.jpg?h=53a9c6e9a8c14bd6cc29a218386888f8)
![](https://cdn.myportfolio.com/dcd7eaa637b9d3e2d8ffa9afa90f87a0/36cf6193-6210-4473-873b-ef085325a76b_rw_1920.jpg?h=7cf60de9a9814d9e0b739a360c89fa49)
![](https://cdn.myportfolio.com/dcd7eaa637b9d3e2d8ffa9afa90f87a0/3f76eae0-7d87-46fc-8f63-09ad9d058947_rw_1920.jpg?h=5b756598ee8dbd5e52d526071269e9b4)
![](https://cdn.myportfolio.com/dcd7eaa637b9d3e2d8ffa9afa90f87a0/a6762770-6cf6-41d5-9e38-28b24f0d9fdb_rw_1920.jpg?h=9aaf26dc558b9d7cc24cc01c21eccf22)
![](https://cdn.myportfolio.com/dcd7eaa637b9d3e2d8ffa9afa90f87a0/49b4a567-54e9-45ce-829a-c7a6f79f577b_rw_1920.jpg?h=66627a2c946e93e4ea799787aa349721)
![](https://cdn.myportfolio.com/dcd7eaa637b9d3e2d8ffa9afa90f87a0/f255fddb-dcfa-40ce-b700-c9b97ea63309_rw_1920.jpg?h=85e7e813bc1e167efafa61b0929a2b9f)
![](https://cdn.myportfolio.com/dcd7eaa637b9d3e2d8ffa9afa90f87a0/568348f1-c901-4a05-9a4a-f48c94e35914_rw_1920.jpg?h=aa6cd3e9e98f97a9f552cbcb98bd7082)
![](https://cdn.myportfolio.com/dcd7eaa637b9d3e2d8ffa9afa90f87a0/431ff1c7-3c24-4f51-8c39-40414ae5f0eb_rw_1920.jpg?h=e013d7f00512300fa7a15cb4cdbf3692)
![](https://cdn.myportfolio.com/dcd7eaa637b9d3e2d8ffa9afa90f87a0/2f7a25cf-39ba-4fbd-9c5a-1b51ced8c80e_rw_1920.jpg?h=5ed0b3ff45cd26bf5a33c85ae2aa4a41)
![](https://cdn.myportfolio.com/dcd7eaa637b9d3e2d8ffa9afa90f87a0/1ccf2ee3-76c4-468a-8c6d-9f1345806862_rw_1920.jpg?h=e2781c6f1ee0162df55ba4b53903330c)
![](https://cdn.myportfolio.com/dcd7eaa637b9d3e2d8ffa9afa90f87a0/72588b6f-a8ea-4ddc-8f58-454ba7d1d468_rw_1920.jpg?h=0e9a95895709398e0d3331299c602f42)
![](https://cdn.myportfolio.com/dcd7eaa637b9d3e2d8ffa9afa90f87a0/27996b11-25f1-4d22-b767-7322ae555381_rw_1920.jpg?h=49fbbbcac757dc74bd886e9da3f5c7e7)
![](https://cdn.myportfolio.com/dcd7eaa637b9d3e2d8ffa9afa90f87a0/b5361991-3096-427d-8623-06f4aee208c1_rw_1920.jpg?h=878b9f3541bcfb7b8f4a108ad63fb6e4)
![](https://cdn.myportfolio.com/dcd7eaa637b9d3e2d8ffa9afa90f87a0/52e1935d-8b14-4d1a-b929-17c61f75378b_rw_1920.jpg?h=13af825df0446e22dd2cc22a46080d4b)
![](https://cdn.myportfolio.com/dcd7eaa637b9d3e2d8ffa9afa90f87a0/daef5c54-cabf-46ac-b4b6-acc6b178d639_rw_1920.jpg?h=bee5d9c24984c23012932006ee3cc821)
Final Spot/
Credits/
Design: Gerald Mark Soto
Creative Director: Mikon van Gastel
Creative Director: Mikon van Gastel
Made at Offspring & A Very Small Office