Description/
GNC's new brand was designed to focus on Collage style graphics, colored borders, kinetic type, and picture in picture. The first steps were experimenting with animation and finding a proper motion language that would fit the new GNC brand. After successfully helping to win the pitch the next step was to create an assortment of sticker-like graphics to be used throughout the commercial and as well for future brand use. The lightning graphic elements were entirely done using Sapphire plugins.
Duties/
Motion Language, Toolkit, Animation
Vignettes/
Logo/
Arsenal Toolkit Graphics/
Kinetic Type/
Full Commercial/
Credits/
Director: Nico Casavecchia
Art Director: Daniel Uribe
Designers: Claire Kho, Jelly Wei, Jordan Lyle, Lia Kim, Mercedes Afflack, Sebastian Camden
2D Animation Director: Gerald Mark Soto
Animators: Anthony Kim
Art Director: Daniel Uribe
Designers: Claire Kho, Jelly Wei, Jordan Lyle, Lia Kim, Mercedes Afflack, Sebastian Camden
2D Animation Director: Gerald Mark Soto
Animators: Anthony Kim
Client: GNC
Made at Brand New School
Made at Brand New School
