GNC's new brand was designed to focus on Collage style graphics, colored borders, kinetic type, and picture in picture. The first steps were experimenting with animation and finding a proper motion language that would fit the new GNC brand. After successfully helping to win the pitch the next step was to create an assortment of sticker-like graphics to be used throughout the commercial and as well for future brand use. The lightning graphic elements were entirely done using Sapphire plugins.
Motion Language, Toolkit, Animation
Arsenal Toolkit Graphics/
Kinetic Type/
Full Commercial/
Director: Nico Casavecchia
Art Director: Daniel Uribe
Designers: Claire Kho, Jelly Wei, Jordan Lyle, Lia Kim, Mercedes Afflack, Sebastian Camden
2D Animation Director: Gerald Mark Soto
Animators: Anthony Kim    
Client: GNC
Made at Brand New School

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